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    Hamburger bun infographic of expertise, authoritativeness, and trustworthiness sandwiched between a bun

    What is E-A-T and Why It’s Important

    The days of adding targeted keywords to a webpage and calling it “optimized for search engines” are long over. In recent years, Google has shown it strongly favors websites that have expertise, authoritativeness, and trustworthiness (known as E-A-T or EAT), which has truly become a requirement to be successful in SEO.

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    SEO Site Structure and Link Equity

    Align Your Site Structure with Your Keyword Strategy

    Looking to rank higher in Google search results? Your site structure can contribute to a successful long-tail keyword strategy. There are many site structure considerations, including links from the homepage, navigation, breadcrumbs, cross-links, footer, and more.

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    Search Intent Pyramid with Sample Keywords

    Embrace the Long Tail in Your Keyword Strategy

    When you’re looking to improve your search engine optimization results and gain more traffic from Google to your website, it all starts with an effective content strategy. A solid content strategy is vital to SEO because its purpose is increasing site visibility.

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    Core Web Vitals: Why Cumulative Layout Shift Matters

    When Google Says “Jump!,” Should You Say “How High”? If you’re a Search Engine Optimization (SEO) professional, or SEO is critical to your business, you probably already know what Cumulative Layout Shift (CLS) is. However, I’d be willing to bet that 12 months ago, you didn’t.

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