Articles

Dive in to read best practices, tips, and resources on a range of topics – SEO and paid search, digital marketing and content, ecommerce and websites. Sign up for our newsletter so you’re always on top of the latest.
blog

Core Web Vitals: Why Cumulative Layout Shift Matters

Part 2 in a series of articles to help leaders understand how websites gain traffic from Google. When Google Says “Jump!,” Should You Say “How …

Read More →

The Impact of Google’s Core Web Vitals on Website Traffic — Starting June 2021

Part of a series of articles to help leaders understand how websites gain traffic from Google. If you’ve recently worked with marketers and developers to …

Read More →
remote-team

Mobilize a Remote Workforce During COVID-19

Is your company scrambling to maintain communications among employees due to COVID-19 and Stay-at-Home mandates? Some companies may already be equipped with all the technology …

Read More →
Sales-word-display

Sales Prospecting Techniques in Times of Crisis

None of us welcome “hard” or even “soft” sales techniques in the middle of a crisis. One much better approach was suggested by my friend …

Read More →
remote-workers

8 Guidelines for Managing Remote Workers

1.  Establish daily “check-ins” with their manager via phone or video. 2.  Provide communication technology options other than their phone and email, such as video …

Read More →
Sales-and-Marketing-cityscape

6 Sales and Marketing Actions to Take During COVID-19

1. Focus on eCommerce. Start selling products (small, inexpensive ones) and services (like training) on your website. 2.  Increase funding for digital marketing, especially digital …

Read More →
Employee-Assistance-Program-stickie-note

Time to Remember Your Employee Assistance Program

EAPs Provide Significant Benefits to Employees and Managers This new normal is a tough time for all of us, and none of us knows exactly …

Read More →
PPP-application

Updates about the CARES Act Paycheck Protection Program

Details on SBA Issues Interim Final Rules on April 2, 2020 On April 2, 2020, the SBA issued new rules on the implementation of Paycheck …

Read More →
workspace

Quick Start to a Virtual Work Environment Using Free Tools

Virtual work is here in a big way with no time to plan or prep. Here is a list of video conferencing tools to get …

Read More →

Stay on top of the latest in SEO, digital marketing and more.

SIGN UP TODAY

     
    Scroll to Top