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The days of adding targeted keywords to a webpage and calling it “optimized for search engines” are long over. In recent years, Google has shown it strongly favors websites that have expertise, authoritativeness, and trustworthiness (known as E-A-T or EAT), which has truly become a requirement to be successful in SEO.
Looking to rank higher in Google search results? Your site structure can contribute to a successful long-tail keyword strategy. There are many site structure considerations, including links from the homepage, navigation, breadcrumbs, cross-links, footer, and more.
When you’re looking to improve your search engine optimization results and gain more traffic from Google to your website, it all starts with an effective content strategy. A solid content strategy is vital to SEO because its purpose is increasing site visibility.
When Google Says “Jump!,” Should You Say “How High”? If you’re a Search Engine Optimization (SEO) professional, or SEO is critical to your business, you probably already know what Cumulative Layout Shift (CLS) is. However, I’d be willing to bet that 12 months ago, you didn’t.
Part of a series of articles to help leaders understand how websites gain traffic from Google. If you’ve recently worked with marketers and developers to improve your website, you may already be aware of the update to Google’s algorithm, Core Web Vitals, coming in June 2021.