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    Search Intent Pyramid with Sample Keywords

    Embrace the Long Tail in Your Keyword Strategy

    When you’re looking to improve your search engine optimization results and gain more traffic from Google to your website, it all starts with an effective content strategy. A solid content strategy is vital to SEO because its purpose is increasing site visibility.

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    Core Web Vitals: Why Cumulative Layout Shift Matters

    When Google Says “Jump!,” Should You Say “How High”? If you’re a Search Engine Optimization (SEO) professional, or SEO is critical to your business, you probably already know what Cumulative Layout Shift (CLS) is. However, I’d be willing to bet that 12 months ago, you didn’t.

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    Nonprofit Experts Call For “The Great Nonprofit RESET” in 2021

    Nonprofits have had to shift quickly to answer the call of their communities during this pandemic. As a sector, do we need to pivot or completely RESET? February 24, 2021 / – A cross-disciplinary team of nonprofit experts – Kim Bulger of Atigro, John Gillespie of CRCFO, Susan Kelly of Kelly Strategies, and Suzanne

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    Mobilize a Remote Workforce During COVID-19

    Is your company scrambling to maintain communications among employees due to COVID-19 and Stay-at-Home mandates? Some companies may already be equipped with all the technology they need to make remote telecommunications simple, but if your company isn’t, we’re here to help.

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    Sales Prospecting Techniques in Times of Crisis

    None of us welcome “hard” or even “soft” sales techniques in the middle of a crisis. One much better approach was suggested by my friend Tom Snyder, managing partner at Funnel Clarity, in his recent Institute for Excellence in Sales webinar. When you reach out to current clients, reach out with empathy and friendliness.

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