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    Google Adds “E” to “E-A-T“ Emphasizing Human Experience Over AI

    In our previous article on Google’s E-A-T concept (Expertise, Authoritativeness, and Trustworthiness), we discussed the importance of these factors in creating excellent, useful, and high-performing content. Recently, Google expanded E-A-T to include “experience” making it E-E-A-T. In this article, we examine the significance of Google adding “experience.” Google shares “trust” is at the center of

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    A Guide to How User Experience Impacts SEO

    The destiny of your web content is decided in the few seconds it takes a visitor to determine if it meets their unique needs. These needs can be satisfied or not, depending on how much effort you’re willing to put into it — and it is worth the effort because Google knows how to recognize

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