Articles

As AI technology advances, it is fast becoming a game changer in the creation of art, content, and design. Literature and cinema will see an impact soon too. ChatGPT’s rise in popularity as a way to automate our work has been a true advancement; however, progress often comes at a cost. During #Pubcon2023, the positive

The destiny of your web content is decided in the few seconds it takes a visitor to determine if it meets their unique needs. These needs can be satisfied or not, depending on how much effort you’re willing to put into it — and it is worth the effort because Google knows how to recognize

In a year’s time, your website picks up lots of “dust and clutter” that can really hinder your SEO performance. With each new year comes new opportunities and aspirations for site owners worldwide. It is a great (and sometimes essential) time to roll up your sleeves, grab your digital marketing tools, and ensure your website

Find out why Google has been making many changes to how businesses manage their Google Business Profiles (formerly known as Google My Business or GMB). While not a new practice by Google, the automated “Google Updates” increased in early 2022.

Google continuously introduces new rich results and rankings for ecommerce SERPs. This study looks at data over the past year and aims to show the trend of various product listings and how that impacted both traditional organic results and informational URLs (buying guides, product reviews, how-to content) on SERPs.

Cookies & Breadcrumbs | Episode 1: Why you might want to rethink alt text. Clark and Georgia discuss their thoughts on creating useful alt tags and share some good and bad examples.