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In our previous article on Google’s E-A-T concept (Expertise, Authoritativeness, and Trustworthiness), we discussed the importance of these factors in creating excellent, useful, and high-performing content. Recently, Google expanded E-A-T to include “experience” making it E-E-A-T. In this article, we examine the significance of Google adding “experience.” Google shares “trust” is at the center of
As AI technology advances, it is fast becoming a game changer in the creation of art, content, and design. Literature and cinema will see an impact soon too. ChatGPT’s rise in popularity as a way to automate our work has been a true advancement; however, progress often comes at a cost. During #Pubcon2023, the positive
The destiny of your web content is decided in the few seconds it takes a visitor to determine if it meets their unique needs. These needs can be satisfied or not, depending on how much effort you’re willing to put into it — and it is worth the effort because Google knows how to recognize
Find out why Google has been making many changes to how businesses manage their Google Business Profiles (formerly known as Google My Business or GMB). While not a new practice by Google, the automated “Google Updates” increased in early 2022.
Google continuously introduces new rich results and rankings for ecommerce SERPs. This study looks at data over the past year and aims to show the trend of various product listings and how that impacted both traditional organic results and informational URLs (buying guides, product reviews, how-to content) on SERPs.