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The days of adding targeted keywords to a webpage and calling it “optimized for search engines” are long over. In recent years, Google has shown it strongly favors websites that have expertise, authoritativeness, and trustworthiness (known as E-A-T or EAT), which has truly become a requirement to be successful in SEO. In this article, we’ll walk through what is E-A-T and why it’s important to your performance in search engine optimization and content marketing.