Content Optimized
for Search Engines
SEO performance starts with writing the highest quality content. Are you asking why you’re not ranking for a targeted keyword or why competitive content ranks higher? You may need better content or need to
build E-E-A-T.
We create relevant, engaging and high performing content.
SEO Content Writing
We interview your experts to write content that performs in search and drives your growth goals.
Web Messaging
We craft messaging that tells what you do, stands out competitively, and drives a next step.
Content Optimization
We advise your writers on how to optimize your content to be more competitive in search.
Content Audit
Looking for unbiased insights into how to improve your content? Start with a content audit.
So, what is SEO optimized content writing?
- SEO optimized content answers questions your audience searches for.
- Focuses on having the best answers compared to competitive content.
- Aligns content creation with how Google evaluates and ranks content.
- Delivers relevant, engaging, and interesting content to your audience.
Our 6-Step Process to High Performing Content
Relevant
Relevant to your audience’s search intent.
Highest Quality
Not just good, BETTER than competitive content.
Engaging
Engages the right audience with the answers they seek.
Targeted
Focused on target keywords where you can achieve high search rankings.
Intriguing
Captures attention with interesting content, images, audio and video.
Strategic
Builds authority as an expert and helps you achieve your revenue goals.
In our previous article on Google’s E-A-T concept (Expertise, Authoritativeness, and Trustworthiness), we discussed the importance of these factors in creating excellent, useful, and high-performing content. Recently, Google expanded E-A-T to include “experience” making it E-E-A-T. In this article, we examine the significance of Google adding “experience.” Google shares “trust” is at the center of this addition and content quality will be evaluated through the lens of the content creator’s first-hand experience on the topic.
