Articles

Cookies & Breadcrumbs | Episode 4: How Are Websites Winning in Google’s Latest Updates. Looking at the winners of recent Google algorithm updates, and analyzing specific strategies they are using to boost visibility and traffic.

In our rapidly evolving digital landscape, a website migration might be on your horizon.. Website migrations carry SEO risks, and without careful execution, it can cause long-lasting or even permanent damage to your online visibility in organic search.

Cookies & Breadcrumbs | Episode 3: SEO and Content Strategy for the Travel Industry. How to take advantage of Google’s recent updates to alter your SEO and content strategy to beat big online travel agencies in Google search results.

Launched two decades ago, WordPress has evolved into the leading website builder and content management system, powering nearly fifty percent of all internet sites today. The flexibility and options you have to create a simple blogging website all the way up to a massive e-commerce website are pretty incredible.

If you are on page two of the search results, you might as well be a ghost — you’ll be there, but no one will see you. Ranking well in the search results is difficult enough already and it’s guaranteed to get more competitive in the near future. In this ruthless environment, website owners are looking for every advantage they can get.

In our previous article on Google’s E-A-T concept (Expertise, Authoritativeness, and Trustworthiness), we discussed the importance of these factors in creating excellent, useful, and high-performing content. Recently, Google expanded E-A-T to include “experience” making it E-E-A-T. In this article, we examine the significance of Google adding “experience.” Google shares “trust” is at the center of