Expense to Profit
Clear, simple language
Problem: A simple, powerful service with simple, powerful pricing was hidden behind a lot of words.
Solution: We created a clear narrative that people “get” right away and simplified how we present a large volume of testimonials and case studies. Each month, we share a new example of how we save our clients money – building a robust library of case studies.
Impact: I can now explain our business in just a few words. People are intrigued and want to learn more. We get compliments on our website from prospects and partners I haven’t spoken to in months. Our conversion rate is up and search engine rankings are rising. It is the best investment I’ve made in years!
– Mark Freedman, CEO, Expense To Profit