None of us welcome “hard” or even “soft” sales techniques in the middle of a crisis. One much better approach was suggested by my friend Tom Snyder, managing partner at Funnel Clarity, in his recent Institute for Excellence in Sales webinar. When you reach out to current clients, reach out with empathy and friendliness.
1. Establish daily “check-ins” with their manager via phone or video. 2. Provide communication technology options other than their phone and email, such as video conferencing, like GTM or Zoom.3. Establish rules of communications engagement with the team, such as text messages for urgent items.
This new normal is a tough time for all of us, and none of us knows exactly when it will end. In a recent ABC News/Washington Post poll, 77% of Americans reported that their lives have been disrupted a lot or some, 70% said the outbreak is a source of stress, and 69% feel very or somewhat worried.
On April 2, 2020, the SBA issued new rules on the implementation of Paycheck Protection Program loans, which permits the SBA to guaranteed 100% of 7(a) loans with no personal guarantees or collateral required, under the Coronavirus Aid, Relief, and Economic Security Act (or CARES Act).
Virtual work is here in a big way with no time to plan or prep. Here is a list of video conferencing tools to get you started. As a first step, we recommend starting with an online chat tool, like Slack. For more tools for small businesses, check this Inc article.
