Analytics: Measure
What Matters
We build analytics into our websites and campaigns. We measure the right things so you can assess and improve. Do your analytics help you make good decisions?
We measure the right things to move you forward
Before we start a website or a campaign we ask questions:
- What do we expect to happen?
- What goals do we want to reach?
Then we make sure we can measure the right things to answer those questions. We show you key performance indicators (KPIs) in easy-to-digest reports to answer:
- What did we achieve?
- Where are the opportunities?
- What should we do next?
Our analytics are tailored to what you care about
We provide reports that are straightforward and focused on what matters. We use what we’ve learned to refine our approach so you grow faster. We measure these metrics and more depending on your needs:
- Website traffic and where people come from
- Calls received from visitors to your website
- Content performance
- Ad performance
- How people move through your site
- Number of contact forms filled
- Content downloads
- SEO rankings
