attAInable
Dive in and explore the rapidly developing world of enterprise AI: practical AI-enabled business solutions, common AI integration challenges, solutions for “unsolvable” problems, future trends, and more.
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Study on the Impact Google Product Listing has on Traditional Organic Results
Google continuously introduces new rich results and rankings for ecommerce SERPs. This study looks at data over the past year and aims to show the trend of various product listings and how that impacted both traditional organic results and informational URLs (buying guides, product reviews, how-to content) on SERPs.
Is Alt Text Still Important For Search Optimization?
Cookies & Breadcrumbs | Episode 1: Why you might want to rethink alt text. Clark and Georgia discuss their thoughts on creating useful alt tags and share some good and bad examples.
What is E-A-T and Why It’s Important
The days of adding targeted keywords to a webpage and calling it “optimized for search engines” are long over. In recent years, Google has shown it strongly favors websites that have expertise, authoritativeness, and trustworthiness (known as E-A-T or EAT), which has truly become a requirement to be successful in SEO.
Align Your Site Structure with Your Keyword Strategy
Looking to rank higher in Google search results? Your site structure can contribute to a successful long-tail keyword strategy. There are many site structure considerations, including links from the homepage, navigation, breadcrumbs, cross-links, footer, and more.
Embrace the Long Tail in Your Keyword Strategy
When you’re looking to improve your search engine optimization results and gain more traffic from Google to your website, it all starts with an effective content strategy. A solid content strategy is vital to SEO because its purpose is increasing site visibility.
Core Web Vitals: Why Cumulative Layout Shift Matters
When Google Says “Jump!,” Should You Say “How High”? If you’re a Search Engine Optimization (SEO) professional, or SEO is critical to your business, you probably already know what Cumulative Layout Shift (CLS) is. However, I’d be willing to bet that 12 months ago, you didn’t.