User experience first.
By now, you probably have a favorite AI search engine (also known as an AI answer engine), plus a backup for when it has a hallucination; and if you’re like 90% of your coworkers, you regularly use your favorite LLM at work.
In our rapidly evolving digital landscape, a website migration might be on your horizon.. Website migrations carry SEO risks, and without careful execution, it can cause long-lasting or even permanent damage to your online visibility in organic search.
If you are on page two of the search results, you might as well be a ghost — you’ll be there, but no one will see you. Ranking well in the search results is difficult enough already and it’s guaranteed to get more competitive in the near future. In this ruthless environment, website owners are looking for every advantage they can get.
In our previous article on Google’s E-A-T concept (Expertise, Authoritativeness, and Trustworthiness), we discussed the importance of these factors in creating excellent, useful, and high-performing content. Recently, Google expanded E-A-T to include “experience” making it E-E-A-T. In this article, we examine the significance of Google adding “experience.” Google shares “trust” is at the center of
The destiny of your web content is decided in the few seconds it takes a visitor to determine if it meets their unique needs. These needs can be satisfied or not, depending on how much effort you’re willing to put into it — and it is worth the effort because Google knows how to recognize
Cookies & Breadcrumbs | Episode 1: Why you might want to rethink alt text. Clark and Georgia discuss their thoughts on creating useful alt tags and share some good and bad examples.