Combining the Education and Proposal Process
Presenting prospects with information and ultimately turning that education process into a sale is an age-old dilemma for the service industry. Our interactive brochure apps offer an opportunity to streamline the process by turning a presentation into an interactive conversation which then seamlessly becomes a quotation and even an agreement!
Interactive Brochures turn presentations into conversations. Why is this important?
A tablet app allows your salesperson to present a service and its benefits quickly, accurately and in an engaging way while at the same time making that interaction a personal conversation. This is important because a formal presentation often misses the mark in terms of pivoting with the interest or questions of a prospect, while a conversation about your service facilitated by an engaging app ensures that the information flow matches the interest of your prospect as well as bringing out the benefits which he or she feels are important.
How does an interactive product brochure bring a faster close to a potential sale?
Typically a brochure is a leave-behind for the prospect to (hopefully) mull over before making their decision to complete the sale.. An interactive brochure can still be that leave-behind, but with the added benefit of letting you know how interested your prospect is as well as providing that prospect an easy way to navigate to the benefits and features which most interest them. This allows questions to be answered both faster and in an engaging way while the salesperson is present and/or after they leave.
Like that option? Make it part of an order now!
Your presentation is now a conversation around the sales accelerator app – as your salesperson presents options to a prospect, rather than waiting until the end of the presentation.
Capture Valuable Business Intelligence for Follow Up and Accountability
Just as with web analytics, you can see how potential customers interact with your brochure and what features and benefits they are most interested in. What’s more you can track how your salespeople use the brochure app and interact with both prospects and existing clients. These critical business intelligence features can report back to your existing CRM and be part of your sales and marketing reporting toolset.
Offer online services linked to purchasing options and customer support
Stay on the front burner by providing wishlists, cart alerts, and promos. In this age of eCommerce and mobile “favorites,” having these functions as a part of your digital repertoire is more than just useful; it’s critical for your business.
Of course, it’s important to leave no room for doubt or disappointment: ensure every last detail is accounted for. Create a lasting impression with personal touches based on the prospect’s preferences either entered by a sales rep or based on that customer’s order history.
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