CASE STUDY: Custom Media Distribution Software for PSA Consulting Company
The Result: A Comprehensive PSA management system transforms media distribution by providing accessible media and greater insight into campaign efficiency
Atigro worked with an established leader in the Public Service Advertising (PSA) management field to build a custom PSA management and reporting system, reaching a wider audience and optimizing performance reporting from a digital platform.
The Opportunity: Outpace the industry with a digital PSA content distribution platform targeted to a modern market
Our client has launched PSA campaigns for over 170 of the largest non-profits and government agencies in the United States. For over 30 years they have been at the forefront of PSA management and are credited with inventing methods used to evaluate the effectiveness of PSA campaigns.
As audiences began to embrace digital services for media consumption, our client saw the need to act quickly to reenvision their craft and access the new market. Traditional physical media such as video tapes and mail campaign materials posed higher costs and labor requirements without the ease of content distribution that digital media offered. Modernizing their services from physical media to digital content has allowed them to keep pace with a rapidly changing marketplace and simplify media deliverability, providing high quality, easily accessible media at lower costs.
Atigro created a custom digital PSA system with a user interface that was interactive, and immediately functional for broadcasters. With automated reporting and tracking features integrated into the platform, our client has remained at the forefront of the industry, continuing to promote innovative methods of evaluating PSA campaigns.
The Solution: A comprehensive digital PSA platform that outperforms traditional advertising channels, allowing for widespread content distribution without additional labor costs
To mesh with the market, our client needed a system that could manage the demands of everyone from large nonprofit organizations and government agencies to local and national broadcasters. Using a public facing platform that enables account holders to log in and access personalized reports on the impact of their PSAs, the system allows for scalable use throughout the industry.
The reports are generated from a unique application which calculates the value of a PSA campaign. The application imports data from multiple sources, including Nielsen, on audience sizes, PSA timeslots, air time, and campaign reach. Utilizing this individualized data allows agencies to compare the costs and effectiveness of their PSA campaigns with traditional advertising channels, confirming the value of their campaigns. Prior to the digital platform, this depth of reporting was unattainable due to the labor and capital demands. Now they can provide more in-depth and personalized reports with less capital than their legacy systems required. Beyond the reports, the platform allows broadcasters to further optimize their campaign impact by simulating their PSAs in specific timeslots for a contextual review. Our client has utilized this feature to offer customized services, improving their ROI and expanding their serviceability.
By allowing users to download video, audio, and print files for immediate use, the platform gives organizations more flexibility to manage their PSA campaigns. We realized substantial cost and time savings by eliminating physical campaign materials, allowing our client more ability to take on more campaigns and provide higher quality content for lower capital. Digital products and automated processes have replaced legacy workflows that required duplicating tangible media and tracking physical materials, reducing waste and saving money.
The user-friendly platform and integrated reporting have replaced hand-compiled reports and optimized operational efficiency, allowing for easier data analysis and increased visibility into PSA campaign success. By adapting to the changing market, our client has used the custom PSA management system to transform the industry and maintain a competitive edge.
The Impact:
Implementing the digital PSA system successfully moved our client’s business to a digital market, allowing them to get ahead of the trend and maintain their dominance in the PSA management field. As an industry leader, our client uses the digital PSA system to remodel PSA management and transform how other companies handle PSA content distribution across the country.
With expanded reporting capability, our client can gather more information on PSA campaign success, refining their craft and retaining data on audience trends. Using the built-in PSA value calculator, our client can assign a dollar value to a PSA campaign compared to traditional advertising channels. With undeniable increased value, organizations can see the incredible power of digital media and our clients can provide concrete evidence to justify their services.
Transitioning from traditional advertising channels to a digital system has reduced costs and expanded the services our client can offer without requiring additional headcount. This cutting-edge technology has solidified their position as an industry leader.
The Bottom Line
Increasing content distribution through a widely accessible digital platform has allowed our client to reach a wider audience, obtain more data on campaign success, and ultimately create stronger products. PSA management is a constantly changing field as consumers seek more convenient ways to consume and review media content. Innovative reporting tools such as the one built into the digital platform allow our client to predict shifting trends and get ahead of the competition.
With the custom digital media distribution system, reporting workflows are automated and campaign life cycles are tracked and easily reviewable as a basis for future projects. This cutting edge platform provides a competitive advantage, significant cost savings, and the innovative tools necessary to prove the value of PSA campaigns.