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The Impact of Google’s Core Web Vitals on Website Traffic — Starting June 2021
Part of a series of articles to help leaders understand how websites gain traffic from Google. If you’ve recently worked with marketers and developers to improve your website, you may already be aware of the update to Google’s algorithm, Core Web Vitals, coming in June 2021.
Mobilize a Remote Workforce During COVID-19
Is your company scrambling to maintain communications among employees due to COVID-19 and Stay-at-Home mandates? Some companies may already be equipped with all the technology they need to make remote telecommunications simple, but if your company isn’t, we’re here to help.
Sales Prospecting Techniques in Times of Crisis
None of us welcome “hard” or even “soft” sales techniques in the middle of a crisis. One much better approach was suggested by my friend Tom Snyder, managing partner at Funnel Clarity, in his recent Institute for Excellence in Sales webinar. When you reach out to current clients, reach out with empathy and friendliness.
8 Guidelines for Managing Remote Workers
1. Establish daily “check-ins” with their manager via phone or video. 2. Provide communication technology options other than their phone and email, such as video conferencing, like GTM or Zoom.3. Establish rules of communications engagement with the team, such as text messages for urgent items.
6 Sales and Marketing Actions to Take During COVID-19
1. Focus on eCommerce. Start selling products (small, inexpensive ones) and services (like training) on your website. 2. Increase funding for digital marketing, especially digital ads for new emerging offerings. 3. Focus on your current customers by upselling and cross-selling.
Time to Remember Your Employee Assistance Program
This new normal is a tough time for all of us, and none of us knows exactly when it will end. In a recent ABC News/Washington Post poll, 77% of Americans reported that their lives have been disrupted a lot or some, 70% said the outbreak is a source of stress, and 69% feel very or somewhat worried.
