Speak (clearly) to the right audience
Problem: There was so much information on our website that it took a lot of effort to understand how our unique technology impacted our clients and what made it stand out from other solutions.
Solution: We interviewed key stakeholders – from clients experiencing the product firsthand to partners who knew what mattered most. From there, we could lay the groundwork for compelling messaging that resonated with their market and a more focused product strategy.
Impact: “It was a tremendous help to clarify what our software does for clients. Zeroing in on what matters was an important step in shifting us from a hardware to a software firm. Now, we get across our value in a compelling way and have carved out a unique position in the market.”
– Jonathan Murray, CEO, Pixel Velocity