Elevating exceptional content
Problem: This health journal has a reputable reputation as “the bible of health policy.” It had high web traffic, but failed to lead that traffic to their main offerings. Its user experience had fallen behind similar pubs and a layer of technical issues made it more tedious to publish than necessary.
Solution: We studied the best contenders in the publishing realm, and redesigned the new user experience to stand with the best of them. We built them an effective and sustainable SEO strategy. We took over maintenance and support of the site as a whole, improving performance and reliability.
Impact: “Atigro helped us reimagine our web presence and how we use technology to improve our visibility, reach and security. Their SEO strategy was spot on. We launched topic hubs that attract readers and improve discoverability when health policy was undergoing a dramatic change. We quickly moved to the first page on Google for important keywords.” – Jane Hiebert-White, Executive Publisher, Health Affairs