Making the right point
Problem: CyberRx has a suite of tools for risk tracking and prioritizing, risk mitigation, and regulatory compliance. It was hard to explain, and people frequently confused it with cybersecurity technology.
Solution: We clarified the messaging as a tool for compliance officers and business leaders. People could now see the value, how it is unique and a process for evaluating when to call.
Impact: “Our sales cycle is now shorter and simpler. Previously, we spent the first 30 minutes of every prospect call explaining what we do. Now, prospects call us ready to explain how it helps them and are ready to move forward.” – Ola Sage, CEO, CyberRx