Why should your organization care about social media?
Your social media presence is an indicator of your organization´s relevance and vitality. It’s a platform to speak in an authentic voice for your organization and position it as a thought leader and trusted resource within your industry.
An authentic voice is a human voice which sounds real, not marketing jargon or over the top sales hype. It is important to not only have an authentic voice in the social media sphere, but to incorporate that authentic voice into your entire web presence. We view the web presence of an organization as an opportunity to provide a message that resonates across all of your strategically integrated web-based channels, including social media, websites, public relations, search marketing and online ads. Whether you are participating in social media or not, people are forming opinions about your business, its leaders and your products. Help shape those opinions by shaping your message across your entire web presence, including social media. It’s a critical way to communicate your value and, done well, can give you a strategic advantage.
atigro can help you establish thought leadership, have a consistent and compelling social media presence and easily form and share the authentic voice your customers want to hear.
How do you measure Social Media Success?
Measures for success depend on both your organizations goals and resources. Your social media is working for you if you are:
- Being listened to
- Being mentioned in social media
- Causing audiences to share your content
- Driving target audiences to your website
- Engaging with your content by participating in events, webinars, contests and other invitations to connect
Creating compelling content that is easily and eagerly shared by your social media followers is critical. We can help. Call us to learn more about our easy and affordable programs that can help you create and significantly increase sharing of your content through social media channels. It’s easier than you think.
Make an appointment with a gro.Expert today to learn more.