Migrations are Messy
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Our Team’s Track Record of Results
100K+
top search positions
200+
websites
30+
enterprise clients
20+
years of experience
In our previous article on Google’s E-A-T concept (Expertise, Authoritativeness, and Trustworthiness), we discussed the importance of these factors in creating excellent, useful, and high-performing content. Recently, Google expanded E-A-T to include “experience” making it E-E-A-T. In this article, we examine the significance of Google adding “experience.” Google shares “trust” is at the center of this addition and content quality will be evaluated through the lens of the content creator’s first-hand experience on the topic.