6 Sales and Marketing Actions to Take During COVID-19

1. Focus on eCommerce. Start selling products (small, inexpensive ones) and services (like training) on your website. 2.  Increase funding for digital marketing, especially digital ads for new emerging offerings. 3.  Focus on your current customers by upselling and cross-selling. 4.  “Sharpen the saw” by providing training to the sales and marketing teams. 5.  Develop …

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