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Align Your Site Structure with Your Keyword Strategy

Looking to rank higher in Google search results? Your site structure can contribute to a successful long-tail keyword strategy. There are many site structure considerations, including links from the homepage, navigation, breadcrumbs, cross-links, footer, and more.

SEO Site Structure and Link Equity

Embrace the Long Tail in Your Keyword Strategy

When you’re looking to improve your search engine optimization results and gain more traffic from Google to your website, it all starts with an effective content strategy. A solid content strategy is vital to SEO because its purpose is increasing site visibility.

Search Intent Pyramid with Sample Keywords

Core Web Vitals: Why Cumulative Layout Shift Matters

Part 2 in a series of articles to help leaders understand how websites gain traffic from Google. When Google Says “Jump!,” Should You Say “How High”? If you’re a Search Engine Optimization (SEO) professional, or SEO is critical to your business, you probably already know what Cumulative Layout Shift (CLS) is. However, I’d be willing …

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The Impact of Google’s Core Web Vitals on Website Traffic — Starting June 2021

Part of a series of articles to help leaders understand how websites gain traffic from Google. If you’ve recently worked with marketers and developers to improve your website, you may already be aware of the update to Google’s algorithm, Core Web Vitals, coming in June 2021. First, the bad news: It sounds really technical. Now, …

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Mobilize a Remote Workforce During COVID-19

Is your company scrambling to maintain communications among employees due to COVID-19 and Stay-at-Home mandates? Some companies may already be equipped with all the technology they need to make remote telecommunications simple, but if your company isn’t, we’re here to help. In the not-too-distant past, working remotely could be difficult when you relied on a …

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8 Guidelines for Managing Remote Workers

1.  Establish daily “check-ins” with their manager via phone or video. 2.  Provide communication technology options other than their phone and email, such as video conferencing, like GTM or Zoom. 3.  Establish rules of communications engagement with the team, such as text messages for urgent items. 4.  Provide opportunities to promote social interaction: Periodic team …

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remote-workers

6 Sales and Marketing Actions to Take During COVID-19

1. Focus on eCommerce. Start selling products (small, inexpensive ones) and services (like training) on your website. 2.  Increase funding for digital marketing, especially digital ads for new emerging offerings. 3.  Focus on your current customers by upselling and cross-selling. 4.  “Sharpen the saw” by providing training to the sales and marketing teams. 5.  Develop …

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Sales-and-Marketing-cityscape

Updates about the CARES Act Paycheck Protection Program

Details on SBA Issues Interim Final Rules on April 2, 2020 On April 2, 2020, the SBA issued new rules on the implementation of Paycheck Protection Program loans, which permits the SBA to guaranteed 100% of 7(a) loans with no personal guarantees or collateral required, under the Coronavirus Aid, Relief, and Economic Security Act (or …

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