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SEO Strategy for the Rest of Us

When you’re looking to improve your search engine optimization results and gain more traffic from Google to your website, it all starts with an effective content strategy. A solid content strategy is vital to SEO because its purpose is increasing site visibility.

Search Intent Pyramid with Sample Keywords

Core Web Vitals: Why Cumulative Layout Shift Matters

Part 2 in a series of articles to help leaders understand how websites gain traffic from Google. When Google Says “Jump!,” Should You Say “How High”? If you’re a Search Engine Optimization (SEO) professional, or SEO is critical to your business, you probably already know what Cumulative Layout Shift (CLS) is. However, I’d be willing …

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The Impact of Google’s Core Web Vitals on Website Traffic — Starting June 2021

Part of a series of articles to help leaders understand how websites gain traffic from Google. If you’ve recently worked with marketers and developers to improve your website, you may already be aware of the update to Google’s algorithm, Core Web Vitals, coming in June 2021. First, the bad news: It sounds really technical. Now, …

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