Fred Diamond

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Fred Diamond is co-founder of the Institute for Excellence in Sales, a member organization that helps sales leaders acquire, motivate, retain and elevate top-tier talent. He is the host of the award-winning Sales Game Changers podcast.

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Sales Prospecting Techniques in Times of Crisis

None of us welcome “hard” or even “soft” sales techniques in the middle of a crisis. One much better approach was suggested by my friend Tom Snyder, managing partner at Funnel Clarity, in his recent Institute for Excellence in Sales webinar. When you reach out to current clients, reach out with empathy and friendliness.

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