Is Alt Text Still Important For SEO?
Cookies & Breadcrumbs | Episode 1: Why you might want to rethink alt text. Clark and Georgia discuss their thoughts on creating useful alt tags and share some good and bad examples.
March 28, 2022
- About Me
- Articles
Veteran Digital Marketing, Master SEO
Clark Taylor is our Chief Digital Officer. He has 25 years of experience as an SEO advisor to some of the world’s most visible brands. He has worked in most industries with extensive experience in ecommerce, healthcare, automotive, financial, hospitality, media, and technology. Clark has led corporate and agency SEO teams supporting startups to Fortune 10 brands.
A protégé of Eric Enge, renowned industry speaker and lead author of The Art of SEO (known as the “SEO Bible”), Clark was one of the early SEO consultants Enge hired at Stone Temple Consulting, which became a Top 5 digital marketing agency nationally before being acquired by Perficient in 2018.
Clark has a bachelor of science in business administration, quantitative analysis, from West Virginia University and certifications from BrightEdge, Google Analytics, and Google My Business. Ask about his proven track record of organic search growth that has transformed enterprises and work as a trusted advisor to executives, CMOs, and corporate SEO teams.
Credentials
Google Analytics
Google Business Profile
Brightedge
West Virginia University BS in Business Administration
My SEO Strategy
“I think a good SEO is kind of a unique creature. You have to be a little geeky and a little creative. That’s me.”
What is E-A-T and Why It’s Important
The days of adding targeted keywords to a webpage and calling it “optimized for search engines” are long over. In recent years, Google has shown it strongly favors websites that have expertise, authoritativeness, and trustworthiness (known as E-A-T or EAT), which has truly become a requirement to be successful in SEO.
January 31, 2022
Align Your Site Structure with Your Keyword Strategy
Looking to rank higher in Google search results? Your site structure can contribute to a successful long-tail keyword strategy. There are many site structure considerations, including links from the homepage, navigation, breadcrumbs, cross-links, footer, and more.
September 21, 2021
Embrace the Long Tail in Your Keyword Strategy
When you’re looking to improve your search engine optimization results and gain more traffic from Google to your website, it all starts with an effective content strategy. A solid content strategy is vital to SEO because its purpose is increasing site visibility.
July 5, 2021
Core Web Vitals: Why Cumulative Layout Shift Matters
When Google Says “Jump!,” Should You Say “How High”? If you’re a Search Engine Optimization (SEO) professional, or SEO is critical to your business, you probably already know what Cumulative Layout Shift (CLS) is. However, I’d be willing to bet that 12 months ago, you didn’t.
May 25, 2021
The Impact of Google’s Core Web Vitals on Website Traffic — Starting June 2021
Part of a series of articles to help leaders understand how websites gain traffic from Google. If you’ve recently worked with marketers and developers to improve your website, you may already be aware of the update to Google’s algorithm, Core Web Vitals, coming in June 2021.
April 29, 2021
