Ken Fischer

5
Jun

Putting Together the Right Sales Force for Your Digital Marketing Team

The measurement of success for most businesses around the world is in the sales figures. This is why the sales force is the focal point of any digital marketing team and must be filled with the right candidates. In an increasingly competitive business world, how can you find the best people for your sales force? Don’t Stop Recruiting Many businesses

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30
May

Back to Basics What Is the Difference between SEO and PPC And which is Better

What is SEO? SEO, also known as Search Engine Optimization, is the process of gaining traffic to a site through free, organic, natural search engine results. What is PPC? PPC, also known as Pay Per Click is a method of advertising via internet service providers to gain traffic for a website. SEO and PPC both serve the same purpose –

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17
Apr

Easy website design tips to make your website a coveted, beautiful, and efficient leader.

When it comes to designing a website, it’s not just about creating a stunning looking masterpiece. There has to be a balance between beauty and brains. To accomplish this, you have to first determine the theme – the purpose of your site. Is it a lifestyle blog? An ecommerce site specialising in bicycles and bicycle parts? You have to know

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15
Apr

Do you have clients who complain about not being found online?

If you have clients that show up on page 2 of a Google search for their business, they are likely losing 90 percent or more of the traffic and inquiries that they could be getting if they were on page 1. We can help them. We have a variety of SEO (search engine optimization) support packages for large and small

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15
Apr

We do/make/create mobile (and web) apps too!

More and more companies need/seek/want apps for their businesses. We can help them. Mobile apps typically fall into four categories — Sales accelerators apps — apps that help move someone from a prospect to a customer; Field apps — apps that provide critical real-time data in the field and make it easy for people to communicate with the main office

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15
Apr

What’s working? What’s not? Ways we can help your clients know the difference.

No question about it: marketing opportunities and technologies have skyrocketed in recent years, along with customer expectations and sophistication. But with so many options, how can your clients know which digital marketing actions are most effective? We can help. We are all about the numbers! For example, we can set up a system that tracks incoming, first-time calls from pretty

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15
Apr

Do any of your clients have (or want to have) ecommerce on their sites?

I remember the first time I added an e-commerce function to my website (or tried to)! It was for a simple shop with but five items to sell. And it was a humbling experience. Such sites are not so easy to set up. Yes, things have changed in recent years, and there are many plug-ins and tools that make simple

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15
Apr

Do any of your clients have really complex websites or site challenges?

There are gobs of website developers out there. Many of them doing really good work. But every once in awhile a client’s website needs are simply too complex, even for web development firms with years of experience. (We know this because they often call us in to help out when they can’t handle the technical complexity of a certain job.)

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15
Apr

Tap into our network to get business and to find other vendors

With the Atigro network of partners in the DC-Metro area, we know of quite a few firms offering services related to digital marketing (including yours). Maybe you need a reliable printer for some silk screened items. Perhaps you’re looking for someone to write a jingle. Or, say, you’ve got a client that needs some serious marketing strategy and narrative-building help.

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14
Mar

Need a speaker for a tech event or digital marketing webinar?

Do you work or volunteer with a group that needs a digital-marketing expert speaker for an event or webinar? Our CEO, Ken Fisher, is often a good match for such opportunities. Topics such as SEO and being found online, how to optimize a blog post like a pro, conversion paths, analytics, mobile app development, trends in site development and more

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