Virtual Coffee

Virtual Coffee Series //

Leaders Adapt to the New Normal

Where business leaders can share experiences and ideas to help each other adapt to the new realities we’re all facing on topics, such as virtual work, online sales, the CARES Act, and more.

Stay tuned for our next virtual coffee on “Updates to the SBA’s PPP Loan Forgiveness” from Rod Johnson at the US SBA. Date coming soon.

You can watch videos and download speaker presentations from our past events.

Community Blog

Resources

Why is Google Automatically Adding or Replacing Info on my Google Business Profile?

Find out why Google has been making many changes to how businesses manage their Google Business Profiles (formerly known as Google My Business or GMB). While not a new practice by Google, the automated “Google Updates” increased in early 2022.

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A laptop open to an Atigro Study about Google product listing impact on organic SERPs
Resources

Study on the Impact Google Product Listing has on Traditional Organic Results

Google continuously introduces new rich results and rankings for ecommerce SERPs. This study looks at data over the past year and aims to show the trend of various product listings and how that impacted both traditional organic results and informational URLs (buying guides, product reviews, how-to content) on SERPs.

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How Google May 2022 Broad Core Update Impacted SERPs for Ecommerce
Resources

How Google May 2022 Broad Core Update Impacted SERPs for Ecommerce

Join Atigro’s Clark Taylor and Adam Di Frisco as they discuss Google’s May 2022 Broad Core Algorithm Update and how it might be impacting search rankings, traffic, and conversions, particularly with ecommerce sites.

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Episode 1- Is Alt Text Still Important for SEO
Resources

Is Alt Text Still Important For SEO?

Cookies & Breadcrumbs | Episode 1: Why you might want to rethink alt text. Clark and Georgia discuss their thoughts on creating useful alt tags and share some good and bad examples.

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Hamburger bun infographic of expertise, authoritativeness, and trustworthiness sandwiched between a bun
Resources

What is E-A-T and Why It’s Important

The days of adding targeted keywords to a webpage and calling it “optimized for search engines” are long over. In recent years, Google has shown it strongly favors websites that have expertise, authoritativeness, and trustworthiness (known as E-A-T or EAT), which has truly become a requirement to be successful in SEO.

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SEO Site Structure and Link Equity
Resources

Align Your Site Structure with Your Keyword Strategy

Looking to rank higher in Google search results? Your site structure can contribute to a successful long-tail keyword strategy. There are many site structure considerations, including links from the homepage, navigation, breadcrumbs, cross-links, footer, and more.

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