Virtual Coffee Series //
Leaders Adapt to the New Normal
Stay tuned for our next virtual coffee on “Updates to the SBA’s PPP Loan Forgiveness” from Rod Johnson at the US SBA. Date coming soon.
Find out why Google has been making many changes to how businesses manage their Google Business Profiles (formerly known as Google My Business or GMB). While not a new practice by Google, the automated “Google Updates” increased in early 2022.
Google continuously introduces new rich results and rankings for ecommerce SERPs. This study looks at data over the past year and aims to show the trend of various product listings and how that impacted both traditional organic results and informational URLs (buying guides, product reviews, how-to content) on SERPs.
Join Atigro’s Clark Taylor and Adam Di Frisco as they discuss Google’s May 2022 Broad Core Algorithm Update and how it might be impacting search rankings, traffic, and conversions, particularly with ecommerce sites.
The days of adding targeted keywords to a webpage and calling it “optimized for search engines” are long over. In recent years, Google has shown it strongly favors websites that have expertise, authoritativeness, and trustworthiness (known as E-A-T or EAT), which has truly become a requirement to be successful in SEO.
Looking to rank higher in Google search results? Your site structure can contribute to a successful long-tail keyword strategy. There are many site structure considerations, including links from the homepage, navigation, breadcrumbs, cross-links, footer, and more.