Good afternoon and welcome to our new weekly SEO news roundup! Below you will find various articles we read and shared over social media in the past week that we feel are important to read. If you have anything else you’d like to share or bring to our attention that didn’t make it on to the list, hit us up on Twitter and we’ll take a look at it.
Distilled – How to Estimate the Total Available Organic Search Traffic for a Website: Distilled provides a thorough step-by-step walkthrough to take estimated keyword search data and merge it with search rankings and backlink data to create a model on the estimated difficulty for rankings and traffic by ranking position.
G-Squared Interactive – 7 Examples of Untrackable Clicks From Google’s Ecosystem of Search, Chrome, and Feeds: Elements in Google search results have evolved considerably in recent years, and it will continue to grow and diversify. This post from G-Squared shows you 7 of the most common elements non-”organic” elements that searchers are interacting with.
Search Engine Journal – Crawl-First SEO: A 12-Step Guide to Follow Before Crawling: There are many ways to approach SEO; this guide adopts the perspective of crawl-first, which focuses on how Google discovers and understands a site’s content and then indexes it in the search results. As an added bonus, this guide is effectively an outline for conducting a crawl audit.
Stone Temple – Does AMP Improve Rankings, Engagement, and Conversion?: This post answers the question we all way to know: is AMP worth it? (Spoiler: yes.)
Search Engine Land – 3 easy internal linking strategies for keywords with different search volumes: Every site should have an internal linking strategy. This article covers three common scenarios and corresponding strategies you can deploy to help your site rank.
Search Engine Land – How Google will shift resources to media search and other tidbits from Gary Illyes’ AMA on Reddit: Gary Illyes recently participated in an Ask Me Anything on Reddit. Search Engine Land distills many of the main points he covered that you should know.
Bright Local – How to Fight Spam and Influence Rankings: Contrary to the name, Bright Local’s latest webinar doesn’t focus only on fighting spam – it covers the entirety of the topic. If you weren’t aware of the tactics other businesses and agencies are using to abuse Google My Business to improve their rankings – and what you can do about it once you spot it – read (and listen) on.
State of Digital – How to Increase Expertise, Authority and Trust (E-A-T) Signals on your Website: Following last August’s algorithm update, the SEO community reactively shifted to focusing on expertise, authority, and trustworthiness signals since the updates affected lower quality sites. This post walks through some of the more basic signals you should improve.