Good afternoon and welcome to our new weekly SEO news roundup! Below you will find various articles we read and shared over social media in the past week that we feel are important to read. If you have anything else you’d like to share or bring to our attention that didn’t make it on to the list, hit us up on Twitter and we’ll take a look at it.
Google Webmaster Central Blog – Consolidating your website traffic on canonical URLs: Google announced it made a change to the way Search Console displays performance data. Instead of splitting up the stats for a page to show how all versions of it appears (normal, AMP, etc), Google is now consolidating it underneath the canonical URL. While GSC was updated this week to reflect this new data, the official transition will occur April 10, 2019.
Backlinko – Introducing: The SEO Marketing Hub, A Free Library of SEO Resources: Brian Dean at Backlinko unveiled a resource library designed to help optimizers learn more about how to perform SEO.
Moz – Exploring Google’s New Carousel Featured Snippet: Moz explores one of Google’s new featured snippet features, the carousel featured snippet. This new search element contains multiple featured snippets that individually appear when you tap on a keyword modifier button below the first featured snippet.
Search Engine Journal – How to Use Supplemental Content to Get More Mileage from Big Content: Miranda Miller at Search Engine Journal simultaneously covers a clever hack you can use to get more out of your substantial content pieces as well as to improve existing content. Rather than add more text, she offers examples of different media types you can incorporate into your pages and posts that either present standalone opportunities to share or rank or will increase interactivity within the content itself. Examples include images that function as standalone shareables with bite-sized facts, videos, and click-to-tweets.
Yoast – Live indexing for Bing & Google coming to Yoast SEO: Yoast will be adding an update at the end of March to push out updates to Bing and Google whenever a page is added or updated to a site, which will then cause the page to be recrawled. It will require connecting to Yoast’s customer portal to enable the feature.
Search Engine Journal: How to Save a Struggling Content-Led Link Building Campaign – James Brockbank at Search Engine Journal gives you nine factors to either try with or improve on content you are using to build links. Much of this actually focuses on the outreach portion of the campaign, so we suggest you read it if you are struggling to build links.
Moz – A New Domain Authority Is Coming Soon: What’s Changing, When, & Why: Moz is updating it’s Domain Authority scores. The switchover will happen March 5.
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