Google announced it now supports showing live streams in the search results and in Google Assistant. To help facilitate this, Google added structured data that supports livestreams, which also helps tap into the Indexing API. Here’s how you can take advantage of this and how it works.
How They Appear in Search Results: These live streams will show up within the search results in a carousel and have a live label just like the older live stream posts feature Google had in 2015.
What Kinds of Content to Apply This to: While this applies to anyone with a live stream, the documentation specifically mentions sporting events, award shows, influencer videos, and live streaming video games (e.g. Twitch and Mixer) as examples, so these are likely the types of content that will commonly appear in the search results.
Live Stream Schema: To have your Livestream show up within the Google search results, you need to mark them up with the new Livestream structured data. The documentation can be found here. Once it shows up in search results, it will have a “Live” tag placed on the video thumbnails in the carousels. This will appear based on the start and stop times set in the structured data.
Indexing API: Due to how live streams work, Google needs to know the live stream exists and when it is live. To bridge the gap, Google is opening up its Indexing API to streamers to help move the streams into its search results and update them as quickly as possible by accelerating when they are crawled.
Why Care? This adds another opportunity to appear in the search results with more visual real estate and better-targeted user intent. If you happen to be a live streamer, you will want to take advantage of this new feature.
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