YouTube announced it will quit showing video annotations beginning January 15, 2019. YouTube originally launched the annotations editor in 2008, when YouTube videos were watched on a laptop or desktop computer, but they never made this feature available on mobile devices. With at least 60% of YouTube’s watch time now on mobile, most of the viewers generally do not see annotations, and they disabled the ability to create annotations last year, so this is a small change.
Instead of annotations, YouTube added interactive cards, which are mentioned by a small ‘i’ in the right-hand top corner, to videos in 2015. These cards are generating 7 times more clicks than YouTube Annotations. They also added end screens in 2016. Both of these are good opportunities to engage with YouTube’s audience.
Again, this is a small change considering it has not been possible for you to add them since last year, so ending annotations is for the better on YouTube.
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